Hi, I appreciate your time and consideration for visiting.
I'm a creative and driven professional who loves taking innovative ideas and turning them into real, eye-catching, and functional products.
I have a proven track record of coming up with great concepts and creating prototypes.
I'm really good at mixing my artistic vision with technical skills to bring ideas to life, making designs that not only look amazing but also set high industry standards.
I enjoy collaborating with teams from different backgrounds to create award-winning designs across various industries.

Where I really excel at?
- One of my strengths is my ability to constantly learn and improve, which helps me enhance agency or company portfolios by leading diverse projects.
- I am a highly motivated professional with strong analytical, communication, and problem-solving skills. These strengths have allowed me to excel in the industry by being able to successfully work with as well as manage a project and its team.

Please feel free to contact me at my email with any thoughts, comments, or questions about my work—I’m always interested in making new professional acquaintances.
Let's have a chat!
mark.hoyeon.choi@gmail.com
https://www.linkedin.com/in/markchoi-design
Areas of Expertise
Consumer Product
Product User Testing
Conceptualisation & Ideation
Product Development Lifecycle
Project Management
Sketching & Rendering 
Prototyping / CAD Modeling
Continuous Process Improvement
Technical Proficiencies
Adobe Creative Suite
Fusion 360
SolidWorks
Rhino
Blender
KeyShot
Cinema 4D
Figma
Midjourney AI
  
Work Experience
Card79, San Francisco | Remote
Industrial Designer | 2021-2023
Ideated and refined innovative design concepts, aligning with client requirements by liaising with colleagues. Converted creative concepts into tangible, market-ready products in collaboration with cross-functional teams. Communicated design ideas by producing sketches and renderings, facilitating productive internal and external discussions. Spearheaded extensive range of projects to diversify skills and enhance agency's portfolio. Built logic and narrative to design.
Key Accomplishments:
Developed precise 3D models, ensuring seamless transition from concept to production by leveraging industry-standard CAD software.
Validated design concepts and gathered valuable client feedback by creating rapid prototypes and high-fidelity appearance models.
Fostered strong partnerships with engineering teams to guarantee creation of manufacturable products, whilst combining aesthetic appeal with technical feasibility and efficiency.
Secured $73M in investments by facilitating successful fundraising for startup companies, such as Cognito Therapeutics.
Resolved long-standing issues and negative claims, persisting for over decade by strategically redesigning entire product category.
Attained multiple design awards, reflecting excellence in client projects and internal studio initiatives.
Transformed product from concept to production in just six months by expediting development process.
    
Kuzco Lighting, Vancouver, Canada
Industrial Designer | 2018-2019
Oversaw creation of innovative and visually appealing lighting fixtures by conceptualising fresh ideas and collaborating with OEM partners to refine designs throughout their evolution. Solely designed two lighting fixtures from inception to completion.
Key Accomplishments:
Served as key contributor to design of showroom at World Trade Center and Tradeshow Booth.
Achieved continuous improvements by co-ordinating on enhancement of more than 10 lighting fixtures.
Orchestrated renovation of showroom that received prestigious Best Visual Presentation Award.
Created trade-show booth design, achieving Best Booth Award.
Crate and Barrel 2, Vancouver, Canada
Sales Associate | 2017-2018
CB2 is a furniture and decor retail store that has branches all throughout North America. As a sister company of Crate&Barrel Inc., CB2 offers a variety selection of products for the modern home. I worked as a sales associate at CB2 Vancouver, contributed to building customer relationship and helped them to find the right products for their needs. 
Vancouver Special, Vancouver, Canada
Student Designer | 2018
Vancouver Special is a retail store offering a carefully edited and hand picked selection of contemporary designs. Vancouver Special had offered a project to Emily Carr University to design an accessory item under $40 to be sold in the store. With the owner of Vancouver Special as the client, I worked to design an item that was not only a good design but also an acceptable design from the market.
BoConcept, Vancouver, Canada
Student Designer | 2017
BoConcept is a Danish furniture design company that has showrooms across the world. A project at Emily Carr University was to design a furniture specifically for BoConcept under a specific theme. BoConcept Vancouver participated throughout the design process and the final design was reviewed by the head corporate in Denmark.
Revive Kit, Vancouver, Canada
Designer | 2017-2018
Revive Kit is a start up company based in Vancouver that carries health supplement designed to relieve hangover symptoms. I teamed up with a front-end software engineer and participated in the branding, packaging, and website design in the early stages of development. The company had successfully found investors that could carry this project along and the product was launched in 2018.
SINSUNG ARCH. MODELING & RENDERING
Model Fabricator | 2017
Sinsung Arch. Modeling & Rendering is a company that delivers architectural models, mainly of apartment building sectors. Mark worked as a modelling assistant, working on primarily on urban residential landscape models.
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