
Mark Choi · Vancouver, Canada
A little about me
Thinking
a few moves ahead.
I grew up playing Go. Before placing a stone, you imagine what might follow—and how one decision could change the whole board.
That habit stayed with me. When I design a product, I picture someone using it: what they reach for, what they expect, and where they might get stuck. Thinking through those possibilities helps me bring questions into the conversation early, before we have something to test.
I’m just as particular about how an object looks. Its proportions, the way parts meet, the smallest detail: these are things I keep coming back to as a design takes shape.
My work spans consumer products, lighting and visualization. At Card79, I worked on projects ranging from robotic systems to speculative objects. With Kuzco, I’ve developed lighting from concept through production handoff. On Telly, I led design development with the studio’s CEO and worked closely with the OEM as the product moved toward production.