Consumer technology
Telly
Design development for a dual-screen television, its remote and packaging.
- Client / studio
- Telly
- My contribution
- Design development, remote, packaging and OEM collaboration
- Project status
- Shipped product
Taking the design forward
I joined Telly when the television was already approaching production. Working with the studio's CEO, I led the next stage of industrial design development and worked closely with the OEM to resolve manufacturing constraints. My scope included the television, remote and consumer packaging.
The configuration brought together a main display, a secondary screen and a full-width soundbar. The design task was to make these elements read clearly as one product while keeping the overall footprint compact.
Working through the constraints
The soundbar was a particular focus. Driver placement, acoustic volume and mechanical layout had to be developed together with the OEM and sound engineers. These decisions affected the proportions of the complete product as well as the space available inside it.
Front-facing sensors and cameras introduced another layer of requirements. Their placement needed to serve their functions without overwhelming the television's front face. Proportion, separation between the displays and small details helped organize the different elements.
Beyond the television
The remote extended the television's visual language into a handheld object. Packaging brought the same attention to the product's first encounter with its user.
The television went into production and shipped to customers. The case follows my contribution from an inherited design through further development, manufacturing discussions and the related pieces around the product.
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